MONTREAL — W Hotels Worldwide, part of Starwood Hotels & Resorts, Worldwide, Inc., has unveiled the restyled rooms and suites of W Montréal. This marks the first full-scale renovation of the hotel’s 152 guestrooms and suites since W Montréal first burst onto the scene in 2004.
Reimagined by Starwood’s award-winning design team, the renovation reflects the duality of the iconic city, where historic culture is undercut by an edgy, cosmopolitan scene. The hotel itself stands between the city’s bustling financial district and historic Old Montréal, inviting double takes at every turn.
“W Montréal’s rooms and suites have been reimagined to reflect the iconic architecture and culture of Montréal, pulling further inspiration from the 24/7 energy of the W brand DNA,” said Anthony Ingham, global brand leader, W Hotels Worldwide.
“With head-turning new design and special touches at every turn, this renovation is the latest shining example of our strategy to ensure W Hotels around the world continue to deliver dynamic lifestyle experiences to our guests.”
Previously both a French trading post and an English colony, the island city of Montréal sits at the centre of what’s old and new. The renovation captures Montréal’s energy and its position as one of the most European cities in North America.
In addition, the design draws upon local insights, such as Montréal’s underground culture and the hotel’s proximity to Old Montreal. Together, these themes combine to create a guest experience that is uniquely W Montréal.
Guests are first greeted by gold accents in the corridors that speak to the building’s former life as a bank. This gilded story continues into the guestrooms and suites, which also feature stunning white murals that highlight the architecture of Old Port and give the space incredible light.
The bathrooms and fitting areas are designed to suit the needs of the fashionable jetsetter, with mirrored closet doors that open up to become tri-fold dressing mirrors and interiors that provide ample space to organize and display one’s wardrobe. The closets stand adjacent to the open-concept bathrooms that provide stunning city views while in the soaking tub or glass shower.
The focal point of each room and suite is the cocktail corner and Mix Bar, a key design element and nod to W’s love and legacy of cocktail culture. Bathed in light, backed by mirrors and highlighted by a yellow accent, the bar is a freestanding focal point in many of the rooms and suites, lending a social vibe that brings the excitement of the hotel’s many lounges and bars up to the guestrooms. Low lounge seating, cocktail tables and W’s signature bed, draped in black fur throws, framed with LED strip lights and floating on a mirrored base, comprise the rest of the space.
Other highlights include television units that are rendered in mirror and shaped like a fireplace mantel, as well as Artemide Tolomeo lamps that are framed in ceiling medallions and mounted vertically on mirrored surfaces to create nightstands and desk lamps.
Custom wall coverings with a faux marble print background and graphic representations of oversized architectural mouldings come together to blend Gothic, rococo and neoclassical influencers through the whimsical lens of W.