ORILLIA, Ont. — Resorts of Ontario (ROO) and the Federation of Ontario Bed & Breakfast Accommodation (FOBBA) announced on April 27 that they have entered into a formal alliance effective May 1.
The alliance will enable these organizations to better represent, promote and serve their members while enhancing the operations of both. ROO will apply its expertise in marketing the resorting experience in Ontario to FOBBA member B&Bs and will provide FOBBA with administrative support/services to fulfill FOBBA’s strategic plan and the goals of its volunteer board.
Each organization will maintain its own identity and its own board of directors. Both boards will appoint a voting member to each other’s board. FOBBA’s head office will operate in ROO’s headquarters in Orillia, Ont., and FOBBA member B&Bs will have the opportunity to participate in ROO membership and marketing programs, including annual conferences and strategies to attract new international business.
Today’s guests spend more time researching the quality of their accommodation. FOBBA has recently enhanced its quality assurance program with expanded ratings and inspection process that ensures standards using a third-party organization. The star rating is the public’s assurance of quality. FOBBA will continue to manage its inspection/ratings program while increasing public awareness and its brand through the alliance with ROO.