Royal Roads University wins B.C. Tourism pitch competition

VICTORIA, B.C. — The team from Royal Roads University’s Bachelor of International Hotel Management Program prevailed in the provincial Winning Pitch competition at the BC Tourism Industry Conference, it was announced Feb. 23.

Royal Roads University's team.

Royal Roads University's team.

VICTORIA, B.C. — The team from Royal Roads University’s Bachelor of International Hotel Management Program prevailed in the provincial Winning Pitch competition with their ‘Connect to Adventure’ business plan at the BC Tourism Industry Conference, it was announced Feb. 23. 

The Winning Pitch, hosted by go2HR, B.C.’s tourism human resource association, is a post-secondary student case competition. This year, student teams from post-secondary institutions around B.C. developed a proposal and business plan for a new activity-based tourism business or service that would align with the regional and provincial destination development strategies. 

Royal Roads University’s team, made up of students Annie Luke, Lindsay Henderson, and Darya Nikulenkova, took home gold and a prize of $1,000 with their proposal of ‘Connect to Adventure,’ a mobile app that allows potential visitors to connect with agri-tourism businesses on Vancouver Island.

Fourteen teams from nine post-secondary schools presented their solutions to an industry judging panel at regional competitions held in the Thompson Okanagan, Vancouver Island, and Vancouver Coast and Mountains. The winner from each regional competition competed at the provincial finals, held at the B.C. Tourism Industry Conference Feb. 22.

The finalists, which included Okanagan College, BCIT School of Business, and Royal Roads University, presented their refined business plans, which was further adapted to align with the provincial Accessibility 2024 strategy, to the conference delegates and a panel of judges including James Terry, from Tourism Industry Partners; JJ Belanger, from Crystal Cove Beach Resort, and Wendy Magnes, from Destination British Columbia.

The Okanagan College team took Silver with their proposal of ‘Pioneer Adventure Company,’ a premium cycle tour based out of the South Okanagan. Bronze went to BCIT for their proposal of ‘Visit the Valley,’ a bus tour connecting people in urban centres with a series of farm-based activities in the Fraser Valley.