STAMFORD, Conn. — Sheraton Hotels & Resorts provided a first look on July 15 of the brand’s new visual identity with the relaunch of Sheraton.com. The first phase of a larger brand repositioning, the revamped website features enhanced user features, high-end design, updated photography and a modern colour palette. The redesign is the latest of many initiatives underway for Sheraton 2020, a 10-point plan to position the company as the premier global hotel brand of choice, everywhere.
“More than ever, a compelling and enriched digital presence is necessary to win the hearts and minds of consumers around the world,” said Adam Aron, Starwood CEO on an interim basis. “With millions of visitors annually, we naturally turned to Sheraton.com to first showcase the new visual identity for Sheraton as we continue to put the spotlight back on Starwood’s largest and most global brand.”
Leading several design updates set to roll out, Sheraton.com features a refined brand logo, as well as crisp fonts and bold backgrounds with a rich colour palette that underscore the luxury and heritage of Sheraton. Throughout the site, vivid hotel and destination imagery depict aspirational trips for both business and leisure. These rich still-life shots evoke a sense of place and bring to life the types of experiences Sheraton guests can expect when visiting the brand’s properties worldwide.