TORONTO — Silver Hotel Group GMs and regional office staff gathered at Hilton Garden Inn Toronto Airport July 28 to celebrate their $25,000 donation to The Cure. They raised the money through events inspired by National Denim Day.
National Denim Day was chosen as the CURE Foundation's fundraising event in 1997 because jeans are universal attire, worn by Canadians regardless of their social economic status.
Participating Silver Hotel Group properties celebrated National Denim Day on May 14th and all month long, with the “Denim for the CURE” campaign. They partnered with Bluenotes Jeans to raise funds towards a breast cancer cure through creative denim inspired events, contests, promotions and donations. Travellers across Canada participated in the campaign simply by staying at one of the hotels.
Participating hotels offered a “Denim for the CURE” Package for the month of May. Guests could enjoy an overnight stay at their hotel of choice including full American breakfast, and then shop with a $25 gift card at Bluenotes Jeans. Silver Hotel Group donated $5 from every package sold to the CURE Foundation.
Silver Hotel Group's goal was initially to raise at least $10,000 for breast cancer research across Canada — they more than doubled that goal with this year's campaign.