TORONTO—Vancouver-based SilverBirch Hotels & Resorts has set up a
new corporate satellite office at 10 Four Seasons Place near
Burnhamthorpe and Highway 427 in Toronto, to help support the company’s
growing portfolio of hotel and conference facilities in Eastern Canada.
Steve Vallevand, who has been with CHIP REIT and later SilverBirch
since the late 1990s, is managing the office in his new role as vice
president, operations, Eastern Canada.
The office will act as the home base for SilverBirch’s
Eastern Canada operations and corporate sales and marketing team, which
also includes Vishal Malhotra, director of sales and marketing, Eastern
Canada, and Ami Diop, national sales manager.
Malhotra, who has just joined SilverBirch, has 16 years of hospitality experience, most recently with Westmont Hospitality.
Diop, who joined SilverBirch in December, was formerly director of sales with Auberge Saint-Antoine in Quebec City.
“This is another step in our growth strategy in key markets across
Canada,” says Steve Giblin, president and CEO of SilverBirch Hotels
& Resorts. “Having a stronger corporate presence in this part of the
country will help support our activities and partnerships with strong
international hotel brands, as well as help us identify new
Last summer, SilverBirch opened the TownePlace Suites by Marriott
Mississauga – Airport Corporate Centre, a 173-room all-suite hotel
featuring fully equipped kitchens, adjustable work spaces and free WiFi
Later this spring, SilverBirch will open the new Fairfield Inn &
Suites by Marriott in St. John’s, NL. The newly renovated property will
feature 104 rooms and 44 suites equipped with microwave and
refrigerator, innovative meeting spaces and provide complimentary
amenities including free breakfast and Internet access for guests.
Opening in early 2014, the Homewood Suites by Hilton and Hampton Inn
by Hilton in Halifax, NS will be the city’s first dual-branded hotel
project offering a combined 316 units, a shared SilverBirch
Conference Centre and Connections Café, as well as a fitness centre and retail shops.
SilverBirch Hotels & Resorts is one of Canada’s leading hotel
management companies and manages over 20 hotels and resorts across
The company manages independent hotels and hotels operating under
major franchise brands, such as Marriott, Radisson, Hilton, Quality,
Best Western and Ramada.