Sir Sam's is Ontario's first pot-friendly resort

HALIBURTON, Ont. — Adults-only Sir Sam's Inn and Spa in Haliburton Highlands, two-and-a-half hours north Toronto, is Ontario's first hotel or resort to welcome cannabis consumption among it guests, according to a press release from Cannabis Hotels, a website dedicated to the pot tourism industry.

“Somewhere like Sir Sam's, which is more of an experience resort and more of a boutique type of hotel, it gives them more leeway to move in that direction,” said Wendy Forwell, founder and CEO of Cannabis Hotels. 

“[Many hotel owners are] waiting to see what others do. It's still very early days so they're all holding back a little bit. Sir Sam's is fully embracing this.”

Sir Sam's, a 25-room, luxury, four-season resort on the shores of Eagle Lake, took into account both the positive and negative ramifications before embracing its new cannabis-friendly designation. The resort doesn't want to chase away loyal customers, or those who are against the use of cannabis. On the other hand, being on the cutting edge of a growing trend in the hospitality has its advantages too.

“We're not looking to become a signature pot-smoking hotel or anything like that,” said Jon Massey, Sir Sam's Inn's director of business development. “It's more about acknowledging it is legal now, we are an adults and couples resort and and we do have professionals who like to come up and relax with the setting we provide.

“Really, it's a natural progression. We thought it was a unique opportunity. It was simply finding a way to say, 'yes.'”