OSOYOOS, B.C. — Rich in culture and historical relevance, the iconic Spirit Ridge Resort is the first Canadian property in The Hyatt Unbound Collection. The resort’s design embraces the Okanagan First Nations people and celebrates their deep spiritual connection to natural surroundings. Canadian Lodging News asked executive director and general manager Daniel Bibby his thoughts on joining The Unbound Collection.
Q. Tell me a bit about the background of the resort and why it is unique.
A. Nestled on the slopes of the South Okanagan Valley, the adobe style resort features all-suites and villas accommodations ranging in size from one to three bedrooms. All feature outdoor private terraces and sweeping vistas of the surrounding vineyards, desert mountains and Osoyoos Lake.
Q. What are the reasons why The Hyatt Unbound Collection works with this property?
A. Spirit Ridge is an exciting addition to The Unbound Collection by Hyatt, and the first Canadian property in its portfolio. Given the resort’s rich history and unique offerings, Hyatt guests will be able to experience the incredible historic and indigenous culture of British Colombia, while enjoying everything this resort has to offer in creating new stories at Spirit Ridge.
Q. What was involved in the rebranding process? What kinds of renovations will help NK’MIP align with The Unbound Collection?
A. As part of the rebranding process, the property’s guest suites, public areas, swimming pools, meeting rooms, restaurants and fitness centers will be refreshed to closer align with The Unbound Collection by Hyatt brand, without, sacrificing the authentic representation of the South Okanagan Valley and the sacred land on which it sits. Once the hotel joins The Unbound Collection by Hyatt brand in December, guests will be able to book the hotel through Hyatt channels, including Hyatt.com and its Global Reservations Center at 1-800-323-7249. World of Hyatt loyalty members will also be able to earn and redeem points at Spirit Ridge, once it joins the brand.
Q. What kind of clientele does the resort attract?
A. The Unbound Collection by Hyatt brand attracts modern travellers who are seeking story-worthy and shareable experiences but also want the reassurance that comes with a globally recognized and respected brand. Visitors to this hotel are curious and social and look to explore unique and authentic stories though experiences when they travel.
Q. What are some of the advantages The Unbound Collection offers?
A. When Spirit Ridge joins the Hyatt family, operating under The Unbound Collection by Hyatt brand, the resort will have the ability to maintain its independence and distinct character as Spirit Ridge, and still tie back to the incredible history of the area. What Hyatt brings to the table are dedicated sales capabilities, global relationships, and integration into the award-winning customer loyalty program, World of Hyatt, providing added value for consumers.
Q. Are you looking to attract any other types of clients? More groups? Conferences?
A. Spirit Ridge is the ultimate destination resort, that provides our guests with a luxury experience that is captivating, spiritual and relaxed. A perfect location for extraordinary meetings and conventions, and backed by the strength of Hyatt’s hospitality network, our top priority is to grow our group business and expand into the incentive travel market.
Q. What kind of renovations will be in keeping with the authentic nature of the property?
A. The design process for our renovations has just begun, but our focus is to continue to reflect our true sense of place in the South Okanagan, authentically inspired by our presence on the Traditional Lands of the Osoyoos Indian Band. Several signature areas of the resort will be upgraded in the months ahead, including: the Vineyard Pools and Fitness Centre, Guest Reception, Spa Facilities and Mica Restaurant. Guest Suites will also be elevated to continue to reflect the captivating design reflective of our destination; main upgrades to the suites from a Hyatt perspective would be enhanced plush beds and bedding, new artwork and amenities, and enhancements to the guest washrooms.