Sun Peaks posts record winter visitation

SUN PEAKS, B.C. — Snow, terrain, exchange rates and return visits all culminated in a record-setting winter season at Sun Peaks Resort.

SUN PEAKS, B.C. — Snow, terrain, exchange rates and return visits all culminated in a record-setting winter season at Sun Peaks Resort. As of the end of March, Sun Peaks’ resort-wide room nights increased by 13.4 per cent above the previous season, to exceed 70,000 booked room nights. More importantly to tourism operators, the resort surpassed the previously unmatched 2007/08 winter by 3.6 per cent.

“The resort’s new terrain, making it the second largest ski area in Canada, has enticed new visitors over the past two winter,” said Aidan Kelly, Sun Peaks’ director of sales and marketing, in a release. “In addition, we saw exceptional snow conditions this winter and an exchange rate that attracted U.S. guests and encouraged Canadians and overseas guests to ski in Canada.”

The 2015/16 winter follows Sun Peaks’ record 2015 summer for room nights and set new benchmarks for the resort. The recent summer and winter surpassed the previous 12-month cycle by 16 per cent and totaled more than 118,000 resort-wide room nights.