SUN PEAKS, BC — Sun Peaks Resort has been recognized as one of the top three North American ski resorts that received the highest consumer recommendation from UK skiers by the Ski Club of Great Britain, the U.K.’s largest Snowsport membership club, it was announced Nov. 2.
Based on the responses of over 17,000 skiers and snowboarders, Sun Peaks Resort was honoured alongside Breckenridge Resort, in Colorado and Whistler-Blackcomb, in B.C., as the top three resorts consumers would be most likely to recommend. The awards were determined upon the conclusion of the Ski Club’s consumer research report 2016.
“With winter travel to Canada continuing to grow from the U.K., it’s great to see Sun Peaks honoured in this way. Nothing beats recognition by skiers themselves and so, congratulations to the Tourism Sun Peaks team for their efforts, which are clearly making an impact in the all-important and highly competitive U.K. market,” said Rupert Peters, Destination Canada's regional managing director of core markets, in a release.
Sun Peaks' U.K. profile is further elevated by the recent announcement of the Snowbombing Festival, as the resort was chosen as the sole North American destination for Europe's largest music festival on snow. Coming off the heels of the most successful winter season in recent years, Canada's second largest ski area will be looking to build on this momentum for the 2016/17 winter season with new courses, activities and terrain.