Super 8 ROOM8 to be piloted in Calgary

CALGARY — Super 8 Shawnessy in South Calgary is one of five pilot locations across North America for ROOM8, Super 8’s innovative approach to group accommodation.

From left, Candice Buttars, Super 8 brand president Mike Mueller and celebrity interior designer Alison Victoria.

From left, Candice Buttars, Super 8 brand president Mike Mueller and celebrity interior designer Alison Victoria.

CALGARY — Super 8 Shawnessy in South Calgary is one of five pilot
locations across North America for ROOM8, Super 8’s innovative approach to
shared accommodation, with rooms suitable for team members, families and others
who want to share a room but not a bed.

Late last month, Super 8 by Wyndham, an economy
brand with almost 2,900 hotels, unveiled the winning design for its first-ever
shared room concept, ROOM8. The concept was developed by Candice Buttars, an
undergraduate design student at Utah State University, with support from celebrity
interior designer and TV personality Alison Victoria. The design reimagines the
traditional hotel suite in an effort to accommodate a new generation of road
trippers who thrive in communal spaces. 

Piloting at select Super 8 locations as early as
next year and anchored by unique features like vintage arcade games and
individual sleeping spaces for up to four guests, the innovative room concept
was sourced through the brand’s recent ROOM8 Design Challenge,
which called on aspiring designers, co-living experts and urbanites to submit
renderings of an original concept that would provide a functional, yet elevated
experience to today’s influx of group travellers.

“Super 8 is known for being travellers’
companion on the road and the introduction of ROOM8 brings that promise to life
in a whole new way,” said Mike Mueller, Super 8 brand president.

“More and more, we’re seeing groups of guests
who want space to stretch out and relax, but without the sacrifice of giving up
their own private sleeping space. The unique design developed by Candice and
Alison is the ideal solution. Whether it’s a group of millennials, a young
family or an on-the-road construction crew, ROOM8 delivers the perfect balance
of privacy and community.”

Room8 allows groups to share space, not beds.

Room8 allows groups to share space, not beds.

During the design process, Victoria served as
Buttars’ mentor and the pair worked together, one-on-one, to evolve what would
become the final design.

“From the second I learned about the design
challenge, I knew that I had to submit a concept,” said Buttars. “As a college
student and aspiring designer, you dream of getting to work with a household
name like Super 8 by Wyndham, let alone someone as accomplished as Alison
Victoria. To take what I know, not only as a designer, but also as the target
customer for this project, and be able to meld it into my vision, creating
something entirely new, has been incredibly rewarding.”

Among the amenities that make ROOM8 unique:

 
A group-focused blend of
digital and analog entertainment including vintage arcade games; a
streaming-ready, 65-inch wall-mounted TV; cornhole boards, a foosball table and
more

 
Abundant seating and an
open dining layout, complete with an apartment-sized refrigerator and microwave

 
Individual sleeping spaces
and beds for up to four guests

 
USB ports, AC outlets and
wireless charging stations, room-wide

The creation of ROOM8 comes on the heels of the
largest redesign in Super 8 brand history, a multi-year effort during which the
brand's hotels across the U.S. and Canada invested more than $140 million into
room renovations, elevating the Super 8 guest experience.