Tips for Toronto hoteliers to maximize last-minute Pan Am Games bookings

TORONTO — When the Pan Am/Parapan Am Games kick off in Toronto on July 10, the city will play host to more than 7,000 athletes from 41 nations and more than 250,000 spectators and fans.

Pan Am Games swimming venue.

Pan Am Games swimming venue.

TORONTO — When the Pan Am/Parapan Am Games kick off in Toronto on July 10, the city will play host to more than 7,000 athletes from 41 nations and more than 250,000 spectators and fans. 

In honour of the Games, Expedia’s local market management team in Toronto has put together their top 5 tips for Toronto hoteliers to maximize last-minute bookings: 

• It’s not too late! There is still opportunity to capitalize on the Pan Am Games. The key is to keep inventory open and pricing competitive.

• A high percentage of spectators are expected to be domestic, and even local, so make sure you’re targeting them. Expedia can help you create a fenced promotion to target these specific groups. Also, these guests will likely be driving, so entice them with offerings like complimentary parking.

• For local travelers, their booking window will be very short, even 0-7 days in advance of the peak weekends, so keep restrictions to a minimum and inventory open.

Last-minute travellers will make booking decisions based on price, but also amenities, so treat them like gold with incentives like free breakfast to fuel up before the games.

Set yourself up for success when it comes to last-minute bookings, especially on mobile, since the majority of mobile bookings are made same day. For example, Expedia’s new Sell Tonight tool allows hotel revenue managers to change same-day room rates with the click of a button, and within 15 seconds, the updated pricing is pushed across every Expedia and Hotels.com point of sale, including mobile apps.