NEWTON, Mass.—International travel site TripAdvisor
announced plans to extend its GreenLeaders program showcasing eco-friendly
hotels to Canada and Europe on March 17.
in consultation with the United Nations Environment Programme, the U.S. Green
Building Council, Energy Star and the International Centre for Responsible
Tourism Canada, the program aims to help travellers around the world plan
greener trips by highlighting hotels and B&Bs engaging in environmentally
to a release the program saw rapid growth in the U.S., where it launched last
April and has since awarded more than 3,700 U.S.
hotels and B&Bs the TripAdvisor GreenLeaders status.
program awards qualifying hotels and B&Bs with TripAdvisor GreenLeaders
status based on the green practices the property has in place—with properties
tiered between bronze, silver, gold or platinum awards and displayed in search
results and on the property’s listing.
businesses can apply at no cost by going to http://green.tripadvisor.ca. The
more green practices a hotel or B&B has in place, the higher the
TripAdvisor GreenLeaders level it can achieve. Each application will be
assessed using a set of environmental criteria—including practices ranging from
linen and towel re-use, recycling and composting to solar panels, electric car
charging stations and green roofing.
so many travellers placing an importance on the eco-friendly practices of the
places they visit, hotel and B&B owners stand to gain a real competitive
edge by promoting their environmentally friendly practices,” Jenny Rushmore,
director of responsible travel at TripAdvisor, said in a release. “Our TripAdvisor
GreenLeaders program will enable businesses managing their environmental
footprint to highlight their commitment to millions of travellers around the
world, at no expense to their business.”