U.S. hotel industry posts strong Q4 2015 results

HENDERSONVILLE, Tenn. — The U.S. hotel industry reported positive results in the three key performance metrics during 2015, according to data released by STR, Inc. on Jan. 22.

HENDERSONVILLE, Tenn. — The U.S. hotel industry reported positive results in the three key performance metrics during 2015, according to data released by STR, Inc. on Jan. 22.

Compared with 2014, the U.S. hotel industry’s occupancy was up 1.7% to 65.6%; its average daily rate rose 4.4% to $120.01 USD; and its revenue per available room increased 6.3% to $78.67 USD.

The absolute values in the three key performance metrics were each the highest STR has ever benchmarked. The U.S. hotel industry also set records for supply (more than 1.8 billion room nights) and demand (almost 1.2 billion room nights). In terms of percentage growth for the year, demand (+2.9%) outpaced supply (+1.1%).

“This past year was the strongest on record for the U.S. hotel industry,” said Amanda Hite, STR’s president and COO, in a release. “With the number of rooms sold nearing 1.2 billion, all-time highs were recorded across the key performance indicators. And while we expect demand growth to slow, we are forecasting another record year for the industry in 2016.”

Among the Top 25 Markets, Tampa/St. Petersburg, Fla., reported the largest increases in occupancy (+5.6% to 71.8%) and RevPAR (+13.8% to $82.28 USD). ADR in the market was up 7.7% to $114.56 USD.

Three additional markets experienced double-digit growth in RevPAR: Phoenix, Arizona (+12.8% to $79.77 USD); Nashville, Tennessee (+11.1% to $93.11 USD); and Dallas, Texas (+10.0% to $69.81 USD).

Only two markets reported a decrease in RevPAR for the year: Houston, Texas (-3.3% to $74.42 USD), and New York, New York (-1.7% to $219.39 USD).