Villeroy & Boch names Tableware Solutions its Canadian rep

MISSISSAUGA, ON—Tabletop lifestyle brand Villeroy & Boch appointed Mississauga, ON-based Tableware Solutions as its exclusive distributor for the Canadian foodservice market in December.

Villeroy & Boch Affinity tableware

Villeroy & Boch Affinity tableware

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MISSISSAUGA, ON—Tabletop lifestyle brand Villeroy & Boch
appointed Mississauga, ON-based Tableware Solutions as its exclusive
distributor for the Canadian foodservice market in December.

“We
decided to partner with Tableware Solutions because they have sales
representatives in all major Canadian markets with experience selling
high-quality porcelain dinnerware,” John Schroeder, vice-president,
sales and marketing, hotel and restaurant division, Villeroy & Boch
USA, told CLN. Schroeder added that Canada “is a very important market
for V&B that we are targeting for growth. Fine dining (three- to
five-star establishments) in Canada has more similarities with our major
European markets than the U.S. does. Canadian consumers recognize,
appreciate and expect authentic, high-quality dinnerware.”

V&B
is no stranger to the Canadian foodservice and hospitality market,
having sold its wares in the country for more than 25 years.

Globally, V&B’s annual sales of its tabletop and bath and wellness products such as tubs and sinks exceed US$1 billion.

“Villeroy
& Boch gives Tableware Solutions brand recognition to fast-track us
into better establishments and also provide exposure to the rest of our
product line,” company president Bill Horosko said.

This deal
marks a new chapter for Tableware Solutions, the company Horosko
launched in 2000 following stints at the dealer level and with home
decor/collectible supplier Royal Doulton.

Providing
distribution in North America and the Caribbean, the company carries
two- to five-star foodservice products including china, glass, cutlery
and serving pieces for a client base that includes hotels, hospitals,
residential healthcare and independent and chain restaurants.

Early
on, Tableware Solutions began carrying products from South
African-based Continental China, a line that put the company on the map
and still accounts for half its business, according to Horosko, who has
30 years industry experience.

A little more than a year ago,
Tableware Solutions moved into a single-level 26,000-square-foot head
office and showroom offering better efficiencies that will serve the
company well for the V&B deal, which took effect Jan. 1.

Tableware
Solutions will officially launch V&B at the 2015 Restaurants Canada
Show in March at Toronto’s Direct Energy Centre.

Tableware
Solutions team evaluated V&B’s most successful overseas lines and
selected those that would best fit the replacement-product needs of its
existing Canadian clients.

Initially, Tableware Solutions will
carry 153 V&B products focusing on bone and commercial porcelain,
cutlery and crystal, said Horosko.

He added that the “bonus” of V&B’s premium product line is its casual price point.

Tableware
Solutions aims to generate new Canadian market share via sales to new
and renovating hotels and restaurants, said Horosko, who expects to work
with such restaurant-supply companies as St. John’s, NL-based Big Erics
Inc.; Brockville, ON-based Hendrix Restaurant Equipment & Supplies;
Mississauga-based Nella Cutlery; and Hesco Hotel Equipment & Supply
Co., based out of Edmonton and Calgary.