MONTREAL — W Montréal announced on Sept. 2 the launch of its first W Insider video on YouTube. An integral role at all W Hotels, the W Insider (W’s spin on the traditional concierge) connects global jetsetters and local tastemakers to what’s new and next in each destination, revealing the hottest design, fashion and music experiences their cities have to offer.
The video offers guests and locals an inside look at some of Montreal’s most up-and-coming hot spots led by Insider Caroline Khangi, who comes to W Montréal from the music and fashion industry. The 3:20 minute video includes a cameo by men’s fashion trendsetter Frank and Oak, and features underground hotspots such as the Espace Pépin Maison shop and Laurea restaurant. Each location or experience reflects one of W’s key passion points of design, fashion and music.
“The Insider is the most connected person in the city and Caroline Khangi best embodies the passions and flair of the W brand as well as the vibrancy of Montreal,” said general manager Jean-Francois Pouliot in a release.