Wahlberg brothers bring Burgers to Soho Metropolitan

TORONTO—A U.S. burger chain launched by the Wahlberg
brothers – Mark, Donnie and Paul – has made the move into Canada, starting with
Toronto’s Soho Metropolitan Hotel. Wahlburgers Canada is a collaboration
between the founding brothers – Mark and Donnie were members of 90’s pop groups
and continued on to acting careers – and Starwood Group president Bruce
Greenberg, executive chairman of Difference Capital Michael Wekerle and Henry
Wu, president of Metropolitan Hotels.

Donnie Wahlberg (left), with mother Alma and brothers Paul and Mark.

Donnie Wahlberg (left), with mother Alma and brothers Paul and Mark.

“My brothers and I are thrilled to announce the opening of our
Canadian location at the SoHo Metropolitan Hotel,” said Paul Wahlberg,
executive chef of Wahlburgers in an Aug. 28 release. “Having spent a lot of
time in the city, we have a strong connection to Toronto and appreciate the
vibrant food culture. The Toronto Wahlburgers location will help build on that
by using local purveyors to bring our menu to life.”

Wahlburgers first opened in 2011 in Hingham, MA, offering
made-to-order burgers with a focus on local ingredients, which will continue in
the Toronto location, according to the release. Similar to the restaurant’s
menu in the U.S., specialty orders include a BBQ Bacon Burger, Thanksgiving
Burger and Our Burger—a traditional burger topped with the brand’s signature
Wahl sauce.

The Canadian location, the first step in the expansion in
North America, will house a sports bar, dining area and QSR station within the
92-room luxury hotel in Toronto’s Entertainment District.