Wyndham debuts soft brand

Wyndham Hotel Group has launched a new independent concept for upper-midscale-and-above hoteliers: Trademark Hotel Collection.

PARSIPPANY, NJ — Wyndham Hotel Group has launched a new independent concept for upper-midscale-and-above hoteliers: Trademark Hotel Collection.

“A trademark is a symbol of character, an emblem of individuality. Trademark isn't just another brand: It's a rally cry for independent entrepreneurs who aren't afraid to make their own mark,” said Lisa Checchio, Wyndham Hotel Group's VP of brand marketing and insights. “The Trademark Hotel Collection is the next step in our mission to flip the script on existing expectations and champion all hoteliers by offering them an independent choice outside of the current luxury and upscale options available.”

At launch, the brand's pipeline includes more than 50 hotels and interested owners of both existing hotels and new-construction opportunities in top urban markets around the world. The collection becomes Wyndham Hotel Group's 19th hotel brand, positioned among the company's TRYP by Wyndham, Dazzler and Esplendor brands.