WASHINGTON, D.C. — For the first time since U.S. News and World Report launched its Best Travel Rewards programs in 2013, Marriott Rewards has been unseated by Wyndham. Two other prominent rankings, the Freddie Awards and J.D. Power & Associates, continued to rank Marriott No. 1 this year.
The publication identified 18 of the most prominent hotel loyalty programs and evaluated them using a methodology that weighs factors such as member benefits, the average number of paid nights required to earn a free stay and the ease of earning and using rewards. Its results were announced late last month.
Wyndham Rewards, with its famous Wyzard, ranked first among the loyalty programs with a score of 4.77 out of five. Choice Privileges and Marriott Rewards tied for second place with a score of 4.64 out of five.
Choice Hotels International’s redesigned guest-loyalty program, Choice Privileges, shared second place on the list for 2016-2017, up from 11th spot on the 2015-2016 ranking, it was announced Aug. 24.
This ranking follows the program’s recent redesign, which included adding new benefits that enable guests to earn rewards faster. The ranking, based on membership perks, network coverage, ease of earning and redeeming free nights, makes it easier for travellers to determine the program that suits their travel needs.
Vantage launches company-wide rewards
CLEVELAND — Vantage Hotels has launched Vantage Rewards, a free, instant rewards program that is accepted across all of Vantage’s brands, it was announced July 20.
“Both the Value Club and Lexington Rewards (Lexington’s points-based loyalty program, which will continue to be honoured at Lexington hotels and inns) have been very effective in building loyalty and repeat stays for our hotels, but they were limited to specific Vantage brands. Now that Vantage has expanded to a full family of brands, from economy to upscale, we are excited to introduce an enhanced rewards program that will be honoured at all Vantage Hotels,” said marketing director Peter Frantz in a release.