Why did Marriott decide to convert to a W?
Marriott is passionate about W Hotels and was keen to bring the brand to life here in Toronto. In response to the increase in luxury brands developing in the Bloor-Yonge area, Marriott recognized the opportunity to bring W to the neighborhood and provide a new angle to lifestyle luxury travel in Toronto.
When did the project start? When will it be completed?
Construction began in July 2019. The hotel is anticipated to open in late summer 2020.
Who is behind the design of W Toronto?
SidLee led the design of rooms and public spaces, in collaboration with W’s design team. Architects Alliance is leading the development of the hotel’s facade.
What are some of the characteristics that make W Toronto appealing to people in this market?
W Toronto will bring what’s new/next in music, fashion, design and fuel to the heart of Toronto. It will become a social hub and will provide insider access to to guests and everyday disruptors living and working in Toronto.
What makes W Toronto appealing to consumers?
W Toronto is breathing new life into the Bloor-Yonge area and will help to fuel the neighborhood economy by offering new dining and entertainment options for consumers.
How large are the rooms? Will they have special features?
Rooms start at just under 300 sq. ft., with E-WOW Suites claiming footprints of 1,800 sq. ft. Inspired by Toronto’s theatre district, room designs feature dark draping, rich textures and smart-tech lighting.
What are the main features of the public spaces?
The design narrative of our public spaces reflects Toronto’s brutalist architecture, graffiti, grid-like sprawl, parks/green spaces and theatre and music culture.
— Sound Suite: a professional-grade recording studio that provides touring bands and artists as well as hotel guests the opportunity to mix and record while on the road.
— FIT Facility: a modern 24/7 3,300 sq. ft. fitness facility hosting inventive brand activations and bootcamps.
— Living Room: an immersive glass atrium that transitions from an airy sanctuary in the day to a moody social hub at night. This space is the central pulse of the hotel — a place where guests and Toronto locals can soak it in and live it up.
— Meeting & Event Space: Five distinctly designed event and meeting venues offer just under 4,000 sq. ft. of space perfect for stylish soirees or strategy meetings.
What food and beverage options are on-site?
The hotel features three unique restaurant and bar venues.
— Bloor St. Cafe: Street-level barista cafe featuring locally roasted coffee blends, plant forward menu options, market-fresh coolers and mixed drinks, Canadian wines and evening tap program.
— Living Room: Toronto-inspired tapas and share plates offer guests the opportunity to taste the neighborhoods of Toronto. Global coffee and tea drinks, home-infused culinary-inspired spirits, curated sparkling wine list.
— Rooftop Bar & Restaurant: Mediterranean and Middle Eastern-inspired late-night bistro, raw seafood bar, Vermouth and Amaro-centric cocktails.
What can guests expect from the Rooftop Bar and Restaurant?
W Toronto’s Rooftop Bar and Restaurant is the place to be and be seen. Expansive indoor/outdoor seating areas, Insta-worthy boho-chic decor and late-night DJ performances every Thursday through Saturday mark this spot as the ultimate social hub in the heart of Toronto.