OTTAWA — Wendy Swedlove, president of the Canadian Tourism Human Resource Council (CTHRC), will retire on March 31 after a distinguished 30-year career.
During her three decades of service, Swedlove built a legacy of strongly supporting the tourism industry in Canada. She is CTHRC’s founding president and for over 20 years, the council has supported the tourism sector in addressing human resource issues and building a globally competitive and sustainable Canadian tourism industry. Under Swedlove’s leadership, the CTHRC produced groundbreaking research and labour market information that has been essential for understanding the sector’s employment characteristics, growth, compensation and labour supply/demand gaps. In addition, the council has developed over 50 National Occupational Standards, two International Competency Standards, thirty Professional Certification programs, two International Certifications, and a library of workbooks, online training and resources for business and educators under the emerit brand.
Due in large part to Wendy’s dedication to enhancing the tourism industry’s professionalism and the public image of tourism and hospitality careers, nearly 20,000 individuals have been certified through emerit. For many, this certification has had a profound impact on their lives, providing recognition of their skills and professional accomplishments, and fostering a sense of value and pride in their career, whether they work on the front lines of customer service or in a management role.
Under Wendy’s guidance, the council has developed a strong network of provincial and territorial tourism partners who deliver emerit and related programs, such as Ready to Work, an employment readiness program which has given nearly 20,000 Aboriginals, new Canadians, people with disabilities, seniors and Canadian youth the essential skills they need to succeed. Also serving youth, the Canadian Academy of Travel and Tourism (CATT) is a high school program which introduces students to the tourism industry and tourism related careers in over 100 schools across Canada.
Prior to the founding of the council, Wendy worked with Tourism Canada, the forerunner to the Canadian Tourism Commission. In all, Wendy has dedicated herself to a remarkable three-decade career as a national leader and tireless champion for those working in the Canadian tourism industry.
Last November, Swedlove two prestigious awards recognizing her contributions to the industry. At the Tourism Industry Association of Canada’s (TIAC) annual Tourism Congress, in Ottawa, Swedlove was inducted into the Canadian Tourism Hall of Fame. Immediately after that, at the Tourism Industry Association of Nova Scotia (TIANS) 37th Annual Tourism Summit, in Halifax, Swedlove won a 2014 Crystal Tourism Awards in the Human Resource Leadership category. That award “recognizes and individual or organization who has demonstrated exemplary leadership in the development of future professionals for the tourism industry through education and training.”