PHOENIX, ARIZ—Dorothy Dowling, senior vice president of marketing and sales for Best Western International, has been named to the 2014 Direct Marketing News Marketing Hall of Femme, joining an exclusive group of the marketing industry’s most powerful leaders.
Dowling was inducted to the Marketing Hall of Femme’s 2014 class along with marketing heads from brands including American Red Cross, Dell Inc., the National Hockey League and The Home Depot, among others.
Dowling is a widely respected travel industry leader known for her breadth of experience, boundless energy and passion for all things marketing. For nine years, she has been a driving force in modernizing the 68-year-old Best Western brand.
During Dowling’s tenure, Best Western introduced its Descriptor Program, which established three distinct hotel types and more than quadrupled enrollments for the brand’s loyalty program. She has also enhanced Best Western’s strategic partnerships with travel brands like AAA and Trip Advisor, while pushing the envelope in digital strategy through cultivating new relationships with technology leaders such as Facebook and Google.