Dorothy Dowling one of Forbes' world’s most influential CMOs

Dorothy Dowling

Dorothy Dowling

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PHOENIX—The Forbes/Appinion CMO
Influence Study has named Dorothy Dowling, senior vice-president
of marketing and sales for Best
Western International, the 27th most influential chief
marketing officer in the world.

Dowling is one of two hotel marketing
leaders on this year’s list. Stephanie Linnartz, executive vice
president and chief marketing and commercial officer for Marriott
International, Inc., was ranked 16th.

The third annual study evaluates the
highest-ranking marketing officers from the Forbes Global 500 Largest Companies
list. The honorees include individuals from top global brands, including Apple,
Ralph Lauren and General Motors. Dowling is one of just two hotel marketing
leaders on this year’s list.

“It is a significant honor to be named to
a group of such accomplished marketers and thought leaders from brands that I respect,”
said Dowling in a release.

Dowling began her hospitality career in Canada
after earning a joint Masters of Arts degree in sociology and leisure studies
from the University of Waterloo in Ontario.

Dowling joined Best Western 2004. 

“Dorothy is smart, hardworking and genuine,”
said Best Western president and chief executive officer David Kong in a release.
“She is a tremendous asset that has helped contemporize and unlock the
potential of our 68-year-old brand through partnerships with Facebook, Disney,
AAA/CAA and Harley-Davidson, among others.”