MCLEAN, Va. — Hilton Worldwide announced on Dec. 11 that it is creating an all-suites brand category to include Embassy Suites by Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton, as well as changing up its brand leadership roster to further maximize performance across the enterprise. Hilton undertook this initiative to amplify its growing brand portfolio, and with its all-suites category, maximize the synergistic relationship that the three brands share across development, operations and sales. These changes will foster greater owner support, quality assurance and product enhancement.
The following transitions will take effect in January 2016: Dianna Vaughan will be promoted to senior vice-president and become the global head, DoubleTree by Hilton and will also continue to oversee the Curio brand. Vaughan’s background includes 23 years of experience with Hilton in a variety of leadership positions, including general manager, brand performance support, global marketing and global culture. Most recently she successfully led the launch of Curio – A Collection by Hilton, and has driven its conversion pipeline across the globe.
John Greenleaf will be appointed global head, Hilton Garden Inn. Throughout his career, Greenleaf has built an impressive track record across the hospitality industry in both full- and focused-service brands. His global experience combined with breadth of brand experience across marketing and brand performance support with Hilton and DoubleTree equip him to lead Hilton Garden Inn’s global expansion.
Adrian Kurre will be appointed global head, Homewood Suites and Home2 Suites. Kurre is a highly experienced brand leader, with more than two decades in the industry. During his 19-year stint, he has overseen Hilton Garden Inn’s growth to more than 650 properties. Kurre will transfer his knowledge and experience of growing scale brands to Homewood Suites and Home2 Suites under the new ‘All Suites’ category.
Bill Duncan, the new global head, all-suites brands and Embassy Suites by Hilton, will oversee the newly created all-suites division encompassing Embassy Suites by Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton. Duncan will also serve as brand manager for Embassy Suites. He has more than 25 years of experience with Hilton, most recently serving as global head of Homewood Suites by Hilton and Home2 Suites by Hilton. In this role, Duncan established Homewood Suites as a leader in the upscale extended-stay segment by growing market share.