BETHESDA, Md. — David Flueck has been appointed senior vice-president, loyalty at Marriott International, it was announced Feb. 28.
In addition to overseeing Marriott's loyalty programs, Marriott Rewards, which includes The Ritz-Carlton Rewards, and Starwood Preferred Guest (SPG), Flueck will provide global leadership and strategic direction for the future combined loyalty program.
Flueck joined Marriott with the company's acquisition of Starwood Hotels and Resorts in September 2016 and served as senior vice-president, revenue management and Starwood Preferred Guest. In his new role, Flueck will report to Marriott's global marketing officer, Karin Timpone.
Prior to leading SPG, Flueck oversaw Starwood's global revenue management team, where his team grew global market share through a proprietary revenue management system. Prior to joining Starwood, Flueck was a consultant for the Boston Consulting Group.
As part of the new leadership structure, Thom Kozik will continue in his role as vice-president of loyalty, leading Marriott Rewards and The Ritz-Carlton Rewards, and reporting to Flueck. In addition, Kozik will take on added responsibilities for strategic initiatives.