Michael Jackson joined the Easton's Group of Hotels Inc. on July 15 as senior vice-president of operations. His responsibilities will include leadership, direction, and oversight of all aspects of the group's hotel operations, plus participation in acquisition and development of new hotel assets and third party management opportunities.
Jackson has been in the hospitality industry for more than 40 years, with almost three decades spent in progressively responsible operations and sales and marketing positions, involving as many as 120 properties. He has also served as president and chief operating officer of two Canadian public hotel companies where he additionally was a trustee/director, one private hotel company in which he was a part owner, and also acted as president of Choice Hotels Canada.
The companies Jackson has been associated with have achieved industry recognition such as the Pinnacle Award for Hotel Company of the Year in 2008, and a National Award for Tourism Excellence as Business of the Year, Multi Unit in 2009. Jackson served three years as chairman of the Hotel Association of Canada as well as having served on numerous other industry-related boards.