Novotel promotes Michael Singer to area GM, Toronto properties

TORONTO—Novotel North America has announced the promotion of Michael Singer to area general manager of all Toronto Novotel hotels.

Currently general manager of Novotel North York and a 25-year veteran of hotel operator Accor, Singer will oversee all Novotel operations in the Toronto area.

In addition to his role as general manager of Novotel North York, Singer will be responsible for the operations of all Novotel Toronto hotels. He will be tasked with creating a strategic plan for market growth in Toronto by implementing sales, PR and marketing activities among all properties, while also overseeing F&B profitability and assisting in culinary developments.

Singer will also be charged with monitoring income growth and improving ‘flow’ through the area hotels, while also assisting individual properties as needed in increasing market share and business stability.

Born and raised in the UK, Singer joined Accor in 1988 as general manager at Novotel Ipswich in the UK. He then held senior-level positions in several locations, including general manager at Novotel London Heathrow, Novotel Mississauga and Novotel Toronto Centre.