Starwood announces leadership changes to global brand organization

Hoyt Harper.

Hoyt Harper.

STAMFORD, Conn. –– Starwood Hotels & Resorts Worldwide, Inc. announced on May 7 a series of leadership changes to the organization across its 10 global brands. 

To lead this effort, Starwood has appointed John Peyton to the new role of senior vice-president, brands and shared services. Peyton, who most recently led the company’s global initiatives team, will combine his expertise in global operations and brand building to drive innovation. During his 15 years at Starwood, Peyton has held a number of senior operations and marketing positions, and in 2005, led a significant brand positioning effort for Starwood, called Building World Class Brands. In his new role, Peyton will also oversee food and beverage, revenue management and Starwood’s integration strategy for Design Hotels. He will report directly to Starwood chief executive officer Adam Aron. 

Dave Marr has been appointed global brand leader, Sheraton and Tribute portfolio. Most recently, Marr led Starwood's six full-serve brands in North America, including oversight of digital, loyalty and partner marketing, field marketing, as well as architecture and construction in the division. He also led the successful launch of Tribute Portfolio, which debuted last month and is slated to reach more than 100 hotels in the next five years. In his new role, Marr will kick off and lead significant revitalization efforts for Sheraton. 

Starwood veteran Jim Petrus returns to the company to take on the role of global brand leader, St. Regis. Petrus was previously with Starwood for more than a decade, serving as senior vice-president, operations, with responsibility for driving topline results across brands. For the past nine years, he has served as chief operating officer for Trump Hotels Collection, where he was responsible for strategic global positioning, hotel development, operations, sales, marketing and training.

Twenty four-year Starwood veteran Hoyt Harper has assumed the role of global brand leader, The Luxury Collection. Harper, who most recently led Sheraton, returns to his luxury roots, which date back to the 1990s, when he integrated The Luxury Collection into then-Sheraton Club International. Harper will further refine brand strategy, including investment in landmark renovations and the debut of marquee conversion hotels as The Luxury Collection reaches 100 hotels later this year. 

Anthony Ingham has been named global brand leader, W Hotels Worldwide. With 15 years of hospitality experience and leadership roles in both Starwood’s EAME and North America divisions, Ingham has deep experience in brand strategy and marketing communications as well as portfolio management and owner relations. Ingham will help guide the brand as it expands to new markets such as Amsterdam, Shanghai, Dubai, Tel Aviv and Goa in the coming year.

Brian Povinelli will continue in his position as global brand leader, Westin and Le Méridien.

Brian McGuinness, global brand leader, specialty select brands, will continue to oversee Starwood’s fast-growing specialty select portfolio, comprised of the Aloft, Element and Four Points brands. 

All global brand leaders will report directly to Peyton.