PARSIPPANY, N.J. — Wyndham Hotel Group announced on July 7 that Noah Brodsky has been named senior vice-president, worldwide loyalty and engagement.
In his new role, Brodsky will be responsible for leading all facets of customer loyalty and engagement across Wyndham Hotel Group and its more than 7,600 hotels, as well as aligning the loyalty and engagement strategy throughout Wyndham Worldwide.
His key areas of oversight will include all loyalty and multi-brand marketing efforts, customer service operations and the company’s newly formed global social media marketing group.
Brodsky previously served as Wyndham Hotel Group’s vice-president, worldwide loyalty, where he recently led the re-launch of the new Wyndham Rewards loyalty program.
As part of the program’s global roll-out, Brodsky managed the development and execution of a $100 million global marketing campaign featuring the “Wyndham Rewards Wyzard,” the first advertising character ever used by the company in an umbrella marketing campaign. He joined the organization in 2014 as vice president of sales innovation.