Samsung drives Delta Toronto’s in-room offerings

Ahmed Amer, Marriott Hotels of Canada.

Ahmed Amer, Marriott Hotels of Canada.

TORONTO — Samsung Canada provided a look at the technology powering Delta Toronto’s in-room entertainment at an Aug. 6 press briefing at the hotel.

“Staying connected is vitally important for today’s travellers,” who, when staying at a hotel, want to listen to music and watch TV shows or movies they’ve downloaded onto their personal devices and watch their favourite streamed TV content, said Mark Childs, Samsung Canada’s chief marketing officer, at the briefing.

Delta Toronto guests can do all of that by connecting wirelessly or via wired connections to their in-room, menu-driven Samsung smart TV.

Key to the in-room entertainment in Delta Toronto’s 567 guestrooms is Samsung’s LYNK SINC, an IP digital-based interactive TV content management system allowing the hotel to remotely control its network of televisions.

Via LYNK SINC, property managers or technicians can provide applications and content individualized to guests’ needs, and hotels can provide content customized for each guestroom or group of rooms. The TVs on the property’s network — in Delta Toronto’s case, Samsung 40-, 46- and 55-inch sets in standard rooms and 65-inch curved sets in suites — can be controlled from one central location.

Delta Toronto can then communicate, across its TV network, specialized information such as area attractions and activities or details of its Greenstay sustainability program, or send customized messages (such as happy birthday wishes) to guests, said Stephen Perkins, vice-president, display business, enterprise business division, at Samsung Canada.

In fact, all the information formerly contained in in-room books and binders can now be communicated over the network and easily updated, said Perkins.

Delta Toronto is serving as the template for the brand’s smart in-room system, said Ahmed Amer, area systems director, IT, Ontario, for Marriott Hotels of Canada. He added that Marriott plans to roll out the system to other Delta properties, but said no timeline has been finalized.