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By Colleen Isherwood, Editor
Samsung’s latest hospitality marketing focuses on more than just televisions, specifically on solutions that help hotels better connect with their guests.
“Samsung’s in-room televisions are a powerful platform for Hoteliers to communicate their value to today’s busy and always connected guest,” said Philippe Lozier, director, business development, Samsung.
Samsung TVs are equipped with LYNK Digital Rights Management (DRM) technology and are REACH 2.0 compatible, making them easy to install, customize, manage and control for property managers. Launched in 2012, LYNK DRM is a digital rights management (DRM) technology for the hospitality industry that enables true remote, software-based management without costly maintenance by allowing encrypted content to pass in a secure manner and be displayed on the TV.
Guests can access widgets and apps
Samsung’s Smart TVs allow guests to access widgets and applications directly on the TV while also enabling a feature-rich and interactive content management experience using the Samsung LYNK SINC Content Management System.
LYNK SINC provides the hotel with full control over the look and feel of television content, with opportunities for branding and personalization. For example, if the guest is a rewards club member, the television message could welcome them by name and let them know they are just a couple of stays away from the next rewards level.
LYNK SINC can also be used with Samsung’s traditional Smart Hub application, which allows guests to access applications like Facebook or AccuWeather.
If guests bring a tablet or smartphone, the television screen can mirror the content on those devices using Samsung’s AllShare Cast technology. The television can also serve as a wireless access point, and there is the ability to share information between rooms, e.g. for a business meeting.
Hotels can change screen backgrounds. They can load content to replace the print brochures showing attractions. Guests can book reservations for spas, fitness or recreation.
The hotel can run information on up to five events on a loop, customizing content for each group. There’s a digital concierge within this TV solution, plus an opportunity to monetize the TV though revenue sharing with partners such as car rental companies.
Browsers compatible with VOD systems
Samsung also has a hotel browser solution that allows video on demand (VOD) systems to run their apps on the Smart TV. Compatible systems include Quadriga, Guest Tek, Acentic and Swisscom.
Samsung TVs can be used as a browser, meaning there is no need for a separate box. This is a great way to reduce operating costs and improve the look by using fewer boxes and cables. This solution is suitable for the limited service market, allowing for a premium experience in a non-interactive format.
Sturdy, lightweight design
Samsung prides itself on its sturdy, lightweight designs that allow for easy unpacking, as well as installation that uses existing hotel infrastructure for a smooth transition. Samsung’s televisions also have energy-efficient features, such as LED-lit display technology, to help to save money and lower the cost of operations.