Starwood debuts mobile keyless entry

STAMFORD, CT—Starwood Hotel & Resort’s Starwood Preferred Guest loyalty program introduces SPG Keyless, the hospitality industry’s first mobile, keyless entry system allowing guests to use their smartphone as a key. Rolling out to Aloft, Element and W Hotels around the globe, SPG Keyless made its official debut in early November in 10 hotels in markets including Beijing, Hong Kong, New York, Los Angeles and Doha.  

SPG Keyless, powered by the SPG app, enables guests to bypass the front desk (where available), go directly to their room and unlock their stay with a simple tap of their smartphone.  

SPG Keyless went live at the Aloft Beijing, Aloft Cancun, Aloft Cupertino, Aloft Harlem, W Doha, W Hollywood, W Hong Kong, W New York-Downtown, W Singapore and Element Times Square. Starwood will rapidly rollout SPG Keyless, with plans for it to be available on 30,000 doors in 150 hotels around the globe by early 2015 across Aloft, Element and W hotels.

“We look forward to SPG keyless arrival all across Canada,” said a Starwood spokesperson.